Before I got into this game, I used to wonder what was so great about Clash of Clans that all my friends were so invested in it.
I’m sure you might’ve thought about it too, and it is an especially common question among people who love shooters like PUBG or Free Fire—they just don’t see the beauty of MMORPG until they try it.
But what exactly makes Clash of Clans one of the most popular mobile games? Let’s discuss those points in this article.
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Supercell’s Genius Marketing
There are two famous games that any gamer from around the world knows through advertisements; the first one is Raid Shadow Legends, and the second one is Clash of Clans.
Just look at Supercell’s genius marketing strategies—they know how exactly to market their game. Even I was intrigued and downloaded CoC to give it a try after watching a YouTube AD.
Those seasonal updates, animations, and other introductory videos on the official channel also deserve a shoutout; those Clash of Clans trailers are especially great.
Did you know? Other immensely popular games, like Brawl Stars and Hay Day, are also developed and published by Supercell!
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Clash of Clans’ Ease of Accessibility
Great marketing is fine, but what comes next is even more important: the ability to play this game even on mid-range mobile devices.
A lot of Asia-Pacific and Latin American countries love playing mobile games, and their popular choice is Android. CoC being available on both iOS and Android is a huge plus.
Clash of Clans can also be played on a PC with an emulator; you don’t even require great specifications either. With the release of Google Play Games, playing CoC and other awesome mobile games on PC became much easier.
Simple Yet Engaging
Okay, you’ve managed to bring in players with great marketing skills and ease of accessibility, but how to keep them hooked? That is something Supercell excels at. Clash of Clans is one of the simplest games that one can ever play—it is easy to learn and any beginner can master it.
In addition, the in-game tutorials are also great since they help you learn all the basics. Besides being very easy, Clash of Clans is one of the most interesting and captivating games ever. I am not sure whether it is the progressive system or the idea of the game itself; CoC is very enjoyable.
Those great visuals, catchy music, and the wide range of units, buildings, and more are an added bonus.
Free-to-Play Friendly
Although you can buy gems to progress through the game faster, one can play Clash of Clans without spending a dime and still enjoy it.
The majority of the player base in CoC is completely F2P. The game does a great job at balancing f2p and p2p and also provides multiple ways for players to earn free gems.
If you play the game enough and figure out how to spend your gems effectively, you will never have to purchase gems or do any kind of micro-transactions and still have the most fun.
Frequent Updates, Fixes, and Changes
To gain a massive player base is one thing, but to successfully maintain that player count is a challenge. One of the best ways of doing it is by listening to the community.
Clash of Clans receives regular updates, changes, and, most importantly, fixes from time to time. Take the recent maintenance break for example, where they fixed a bug that was affecting the trophies system.
Special events for Halloween, Christmas, etc., new seasons, and challenges make sure the game always feels fresh and helps keep the player count intact.
Clash of Clans’ Loyal Community
Clash of Clans has one of the best communities; the players are very loyal to their favorite game. I know players who have been playing CoC right from its release till now. A lot of similar games and knock-offs are available, but the players stayed with CoC throughout.
A special mention must go to the CoC content creators, who do an excellent job at making guides and other tutorials to help the new players.
Having trouble progressing through the game? Looking for ways to finish new challenges? Or simply unable to figure out something? Thousands of CoC YouTubers are constantly making videos on such topics to help the community.
Clash of Clans also has a great Esports scene; make sure to follow those competitive matches; you will learn a lot from those professional players.
These are my top reasons why Clash of Clans is such a popular mobile game. What do you guys think of the list?
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